TL;DR for B2B Marketers
Lumina transforms your existing B2B content assets—whitepapers, case studies, research reports—into consistent LinkedIn content. Upload once, generate dozens of posts. Perfect for demand gen, thought leadership, and account-based marketing programs.
Turn B2B Content Into LinkedIn Pipeline
Your whitepapers, case studies, and research reports are gold. Lumina helps you mine them for LinkedIn content that builds authority and drives demand.
The B2B Content Marketing Struggle
You create amazing long-form content. LinkedIn demands short-form consistency.
Content Assets Collecting Dust
You have whitepapers, case studies, and reports that never get repurposed for social.
Constant Content Treadmill
LinkedIn demands consistent posting, but creating quality B2B content takes hours.
Standing Out in a Crowded Feed
Your competitors are all posting. Generic content gets lost in the noise.
Proving Social ROI
Leadership wants to see pipeline from LinkedIn, not just engagement metrics.
How Lumina Powers B2B Content Marketing
Maximize ROI from your existing content investments
Repurpose Existing Content
Upload whitepapers, case studies, blog posts, and webinar transcripts. Lumina extracts key insights and turns them into multiple LinkedIn posts.
1 whitepaper = 10+ LinkedIn posts
Data-Driven Positioning
Include your product data, customer metrics, and research findings. Posts cite specific numbers that establish credibility.
Turn data into compelling stories
Competitive Differentiation
Scan competitor LinkedIn accounts. Understand what messaging resonates in your market and position your content to stand out.
47-point competitive analysis
Thought Leadership at Scale
Generate executive-ready posts that position your leadership team as industry experts. Maintain multiple voices across your organization.
Build authority systematically
B2B Content Types Lumina Generates
Every piece of source content becomes multiple LinkedIn assets
Case Study Highlights
Transform customer wins into bite-sized social proof.
Data Insights
Share research findings and industry benchmarks.
Trend Commentary
Position your brand on industry trends and news.
Customer Stories
Humanize your brand with customer journey narratives.
Educational Content
Share expertise that helps your target audience.
Product Updates
Announce features in ways that highlight value.
From Whitepaper to LinkedIn in 3 Steps
Upload Your Content Asset
Drop in your whitepaper, case study, or research report. Lumina processes the document and extracts key insights, statistics, and takeaways.
Choose Your Angle
Select which insights to highlight—a surprising stat, a customer quote, a methodology explanation. Each angle becomes a unique post.
Generate & Publish
Lumina generates posts styled for LinkedIn engagement. Review, edit if needed, and publish directly or schedule for optimal times.
"We turned our annual industry report into 2 months of LinkedIn content. The posts drove more demo requests than any paid campaign we've run."
— B2B SaaS Marketing Director
Frequently Asked Questions
How do I turn a whitepaper into LinkedIn content?
▼
Upload your whitepaper PDF to Lumina. Our AI extracts key statistics, insights, and takeaways, then generates multiple LinkedIn posts—each focusing on a different angle. A 20-page whitepaper can yield 10-15 unique posts covering different insights.
Can Lumina help with executive thought leadership?
▼
Yes. Create separate voice profiles for each executive. Upload their past presentations, articles, and speaking notes. Lumina learns their communication style and generates posts that authentically represent their perspective. Many B2B teams use this for CEO/CTO content.
How does Lumina handle B2B vs B2C content differences?
▼
Lumina adapts to your uploaded content. When you feed it B2B materials—technical docs, case studies, industry research—it generates appropriately professional content. The tone, complexity, and vocabulary match your source materials and target audience.
Can I include specific data points and metrics?
▼
Absolutely. Upload spreadsheets with customer data, survey results, or performance metrics. When generating content, Lumina references these specific numbers to add credibility. Posts like '73% of our customers saw ROI in 90 days' come directly from your data.
How do I measure LinkedIn content ROI?
▼
While Lumina focuses on content generation, we recommend tracking: profile visits from target accounts, connection requests from ICP, demo requests mentioning LinkedIn, and content engagement from target personas. Use LinkedIn's native analytics plus UTM parameters for attribution.
Ready to Amplify Your B2B Content?
Start turning your existing content assets into consistent LinkedIn presence. No credit card required.